46th NewsExpress Article
10:26 PM at 10:26 PM Filed under: Author:46th NewsExpress Article
by LEX Tupas
Value of Endorsements
Endorsement as defined by Microsoft Thesaurus is backing, support and approval. Endorsements are valuable in daily transactions such as when we need the approval of our boss, immediate superior or other accountable officers of our organization so that a go signal for a proposed project or even payment of supplies or services can be obtained. As this is true in private businesses and government transactions, most of us always equate the word endorsement to political support or product marketing.
Pirmi ta gakaisip nga kung ginaendorso ang isa ka tawo or produkto sang isa ka indibidwal or grupo makahatag ini masmapag-on nga rasun kung nga-a suportahan ta ang ginaendorso. Siguro bangud kay masaligan o palangga ta ang gaendorso or nanami-an lang gid kita sa iya o sa ila amu na madala man kita sa pagsuporta sa ila ginasuporta.
We have heard and seen celebrities and even political personalities who endorse particular products. Their fame, charisma and influence has made the product or person they endorse more endearing to the public and has made that brand stronger in terms of name familiarization and product support. I would like to think of such as a sort of networking kind of businesses since the chosen endorser has his built in supporters and well made image and reputation that can help a person or product to be endorsed. Marketing studies show that we believe in someone we trust who can give a good word and endorse something for us. It’s like a full blown “word-of-mouth” advertising and testimonial that will lead others to follow the endorser’s lead.
Gapati ako nga wala sang malain sa pag-endorso. Ako mismo gani sang pagdalagan ko bilang konsehal sa Syudad, gapasalamat gid ako sa mga nagpakita suporta sa pag-endosar sa akun. Ako man gani ginasaligan man nga mag-endosar sa mga iban nga pigura sa politika kag pati pa mga produkto nga ginabaligya. Gapasalamt gid ako sa paghatag salig sa akun sang mga pribado nga kompaniya nga magrepresenta sang ila nga mga produkto. Bisan sa konseho, natagaan gani ta responsibilidad nga maging itsura kag tingog sang Syudad nga mag-asikaso sa paayu ka relasyon ka Syudad sa iban nga syudad sa Pilipinas kag sa iban nga pungsod, pati sa mga iban nga ahensya sang gobyerno kag bisan pa gani sa mga pangpribado nga asosasyon.
Endorsements put the name of the endorser on the line while the one being endorsed is at risk of succeeding or failing. What is important to take note of is that we should not only rely on endorsements but we should make sure the product that we sell or we ourselves are good on our own and on its own that endorsements are just a bonus to the marketing mix.
Ini ang inyo amigo, abyan kag primo sa Syudad sang Iloilo, Ang Tingog sang Kabataang Ilonggo nga gaulikid sa katigulangan kag sa kababainhan, gasiling, para sa kauswagan sang Syudad sang Iloilo, UGYON Kabataang Ilonggo, UGYON Iloilo. Ilonggos are worth working and fighting for.
For comments and/or suggestions, email councilorlextupas@yahoo.com. This also serves as the email used in my account in www.friendster.com and www.facebook.com
Value of Endorsements
Endorsement as defined by Microsoft Thesaurus is backing, support and approval. Endorsements are valuable in daily transactions such as when we need the approval of our boss, immediate superior or other accountable officers of our organization so that a go signal for a proposed project or even payment of supplies or services can be obtained. As this is true in private businesses and government transactions, most of us always equate the word endorsement to political support or product marketing.
Pirmi ta gakaisip nga kung ginaendorso ang isa ka tawo or produkto sang isa ka indibidwal or grupo makahatag ini masmapag-on nga rasun kung nga-a suportahan ta ang ginaendorso. Siguro bangud kay masaligan o palangga ta ang gaendorso or nanami-an lang gid kita sa iya o sa ila amu na madala man kita sa pagsuporta sa ila ginasuporta.
We have heard and seen celebrities and even political personalities who endorse particular products. Their fame, charisma and influence has made the product or person they endorse more endearing to the public and has made that brand stronger in terms of name familiarization and product support. I would like to think of such as a sort of networking kind of businesses since the chosen endorser has his built in supporters and well made image and reputation that can help a person or product to be endorsed. Marketing studies show that we believe in someone we trust who can give a good word and endorse something for us. It’s like a full blown “word-of-mouth” advertising and testimonial that will lead others to follow the endorser’s lead.
Gapati ako nga wala sang malain sa pag-endorso. Ako mismo gani sang pagdalagan ko bilang konsehal sa Syudad, gapasalamat gid ako sa mga nagpakita suporta sa pag-endosar sa akun. Ako man gani ginasaligan man nga mag-endosar sa mga iban nga pigura sa politika kag pati pa mga produkto nga ginabaligya. Gapasalamt gid ako sa paghatag salig sa akun sang mga pribado nga kompaniya nga magrepresenta sang ila nga mga produkto. Bisan sa konseho, natagaan gani ta responsibilidad nga maging itsura kag tingog sang Syudad nga mag-asikaso sa paayu ka relasyon ka Syudad sa iban nga syudad sa Pilipinas kag sa iban nga pungsod, pati sa mga iban nga ahensya sang gobyerno kag bisan pa gani sa mga pangpribado nga asosasyon.
Endorsements put the name of the endorser on the line while the one being endorsed is at risk of succeeding or failing. What is important to take note of is that we should not only rely on endorsements but we should make sure the product that we sell or we ourselves are good on our own and on its own that endorsements are just a bonus to the marketing mix.
Ini ang inyo amigo, abyan kag primo sa Syudad sang Iloilo, Ang Tingog sang Kabataang Ilonggo nga gaulikid sa katigulangan kag sa kababainhan, gasiling, para sa kauswagan sang Syudad sang Iloilo, UGYON Kabataang Ilonggo, UGYON Iloilo. Ilonggos are worth working and fighting for.
For comments and/or suggestions, email councilorlextupas@yahoo.com. This also serves as the email used in my account in www.friendster.com and www.facebook.com
No response to "46th NewsExpress Article"
Post a Comment