People come first before politics and personal interests


Beyond Political Affiliations. With our City Vice Mayor JED...I find a way to find common ground despite political differences and various political alliances


UGYON Partymates. I am with City Councilors Perla and Marietta


March 16, 2009


Some say that one’s success in politics is influenced by his political affiliations and/or alliances. It is more pronounced in the national elective positions when one is said to have better chances of winning if he or she is with the administration, opposition or an independent. This thinking has been how the old political establishments and institution work and strategize on.

When I entered politics, I always thought, politics is like marketing. I was the product and my name was the brand. Just like any product, it should be advertised well, branded well, promoted well and distributed well. It should also have good qualities that meet the expectations of the buyers and even at times go beyond by delighting them. In our country, we usually go for the known quantity. Being popular or known seems to equate to trust and confidence of the buying public or the voting public. Even if one has outstanding credentials but if he or she isn’t known or trusted, it is an uphill climb. In my situation, I was an unknown quantity in Iloilo City and a new one. I didn’t have the distribution capabilities or advantages since we as a family didn’t have the political machinery. My only advantage was I had a familiar surname and I used my being the youngest candidate to my advantage. I also saw the flaws in the system of politics and public service during that time and I tried to fill a void of what the customers or the voters wanted and needed. I never thought of a political party or affiliation or alliance yet. Just like a product, do we really check and value that much what company it comes from or is it more of the product itself?

Given such, I focused on the needs and yearnings of the people. I listened to them. I did everything to understand them. I became part of their lives as they became part of mine. Thus, it didn’t matter that much if I had a political party and what was it or who I ran with. What mattered was who I was to the people and what I stood for. After winning the 2007 elections, as I entered the City Council composed of almost all my non political allies during the campaign, I focused on issues and on what will be best for the City and not on political personalities and groupings. I prioritized what would make the city more united and thus progress more. This made me work well with the administration, opposition or independents.

Ilonggo voters are getting more mature. I trust the residents of the City to make well thought of and well analyzed decisions. My loyalty, affiliation and alliance are with and for the people of the City of Iloilo.
Para sa kauswagan sang Syudad sang Iloilo, UGYON Kabataang Ilonggo, UGYON Iloilo. Ilonggos are worth working and fighting for.